Rising songstress Ugoccie has shared the inspiration behind her upcoming single Achalugo, a pulsating tune designed to celebrate beauty, culture, and pride.
The social media rollout for the song has already generated massive buzz, featuring Nollywood actress Bimbo Ademoye, award-winning singer Waje, reality TV star Mercy Eke, popular female music video director Director Pink, and some of Ugoccie’s female fans. As part of the campaign, a red carpet was literally rolled out on the ground for these ladies to sashay on, creating a visually stunning and celebratory experience that mirrors the song’s message.
“Achalugo is designed to make people feel celebrated,” Ugoccie explained. “The idea came from wanting to give my fans an unforgettable experience. Achalugo is a celebration of beauty, culture, and pride. A red carpet naturally makes people feel seen, celebrated, and appreciated, and that’s exactly the energy I want the song to carry.”
According to the singer, the reactions to the campaign have been “priceless,” particularly because many fans experienced such moments for the very first time. “It creates joy and excitement that mirrors the spirit of the song,” she added.
When asked how far she would go in promoting her music, Ugoccie emphasized that her values remain her compass. “Creativity has no limits, but integrity always comes first. I would never do anything disrespectful, harmful, or condescending to anyone or any culture,” she said.
The highly anticipated Achalugo will be available on all major music streaming platforms on Friday, September 5.
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