Jade Revels In Pop’s Chaos on Her Fun, Frothy Solo Debut

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Jade Thirlwall didn’t just make her solo debut at the BRIT Awards earlier this year: The former member of the X Factor-formed girlband Little Mix made a statement. Showcasing “Angel of My Dreams” — her fever-dream launch single that interpolated Sandie Shaw’s Eurovision winner “Puppet On A String” and took aim at her first go-round in the music biz — Thirlwall, under the mononym Jade, put on a four-minute, five-act spectacular that established her as a next-generation pop maximalist.

That’s Showbiz Baby!, Jade’s first album on her own, isn’t as wall-to-wall delirious as its inaugural single — but it is a fun, frothy pop album where the onetime Simon Cowell mentee thrills in the dancefloor’s unpredictable abandon and her own power. She balances her vocal range, which can shape-shift from a full-throated belt into a cloud-borne coo; on the sumptuous insecurity chronicle “Plastic Box” she shows how she can easily swing from one to the other, and on the hiccupping kiss-off “Glitch” her upper register melds with the trap snares and keyboards surrounding it to form a glittery matrix.

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Since Little Mix came together under Cowell’s watch in 2011, the notion of pop-as-genre has been repeatedly shattered and reassembled. While certain entities have tried to will circumstances back to the old way of doing things by hewing to the expected, Jade, on That’s Showbiz Baby, revels in that chaos — even the album’s name seems to throw up its hands at the idea of a world ruled by anything resembling coherence. On the fiery assertion of purpose “It Girl” she see-saws between delivering balcony-delivered arias and surrendering herself to clipped electro-house beats, while the thunderous bad-romance lament “Natural At Disaster” surrounds a mirrorball-lit slow-dance with imposing walls of synth that add to its lyrics’ withering dramatics. Throughout the album, Jade is a winking eye at the center of a giddy, hooky pop storm, projecting a cheeky exuberance no matter what gets thrown her way.

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