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‘YouTube Does Not Operate That Way’: How YouTube Creators Are Schooling Hollywood

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September 23, 2025
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‘YouTube Does Not Operate That Way’: How YouTube Creators Are Schooling Hollywood

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Last Sunday, I found myself inside YouTube’s suite above the 50-yard line at Levi’s Stadium in San Jose. YouTube CEO Neal Mohan had gathered some of his platform’s biggest creators, along with NFL Commissioner Roger Goodall, to celebrate YouTube’s NFL Sunday Ticket partnership.

I wasn’t there to cheer for football rights. I wanted to know more about the parallel studio system that’s connecting creators, platforms, and audiences. It moves faster, costs less, and connects more directly than Hollywood while serving an audience at a scale no studio or streamer can match. But what does that mean in practice?

Here’s my theory: For now, independent filmmakers and content creators operate in parallel universes. In some respects they’re diametrically opposed: Where indies have the auteur theory, influencers study the comments like holy writ. However, Hollywood is watching closely and I think those worlds are beginning to converge.

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.imdb.com ’

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