First Ray Films and Max Marketing have launched a strategic partnership this week designed to develop more targeted distribution and marketing strategies for small and mid-budget productions, addressing what they see as systemic inequities in how films are promoted and released regardless of their actual budgets.
The collaboration pairs First Ray Films’ production expertise with Max Marketing’s extensive campaign experience. First Ray has a perfect batting average so far, with all three of its independently produced films recouping their production investments. The company has six additional projects in development, including three theatrical releases scheduled for the next six months totalling $2.5 million in combined budgets.
Max Marketing brings significant industry credentials to the partnership, having managed campaigns for…
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