Michael Simard Discusses Producing the New Motivation’s Record

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Michael Simard’s latest produced album, Motivation’s Take It to the Sky, is an exercise in interpretation. No matter how well-established or popular songs are, there’s always something a little bit different you could do with them. The album is set to be released on September 26th, an outright celebration of the music that has inspired him for a lifetime. Featuring a 21-piece ensemble, Simard helped the band reimagine many of the most influential classics that he grew up with. The album features songs by Earth, Wind & Fire, George Duke, The Crusaders, and Eumir Deodato. Each song features a brand new arrangement, differentiating it from its original. They also feature elaborate horn and string sections. Simard was all too pleased to help joyfully revive some of the jazz-funk and soul that helped build his early inspirations as an artist.

Take It to the Sky was recorded over four days last December at Vancouver’s Monarch and Hipposonic Studios. Simard was assisted by some stellar colleagues, among them Brad Turner, Andre Lachance, Randall Stoll, Rebecca Shoichet, and Marcus Mosely. It was all overseen by Simard’s grand vision to revive the spirit of these timeless songs, but do it bigger and bolder. Simard viewed the project as more than just an album. He helps present it as a celebration of achievement, collaboration, and the power of music.

We are joined by Simard today for some general Q&A to get to know him better as an artist and producer.

If budget wasn’t a factor, what would your dream studio look like?

Michael Simard: “We recorded at Monarch and HippoSonic Studios in Vancouver, and both produced stellar results at affordable prices, so money doesn’t buy quality. Talent, venue, acoustics, and the engineer are what matter to me.”

Which song was unexpectedly challenging to produce, and why?

“None! Thanks to Orchestrator and Producer Bill Runge, everything was smooth sailing, which took all the pressure off of me. When you have the right team, you can achieve anything.”

What’s your go-to snack or drink when you’re pulling an all-nighter in the studio?

“Beer and popcorn.”

Michael Simard ‘Motivation – Take It To The Sky’ album artwork

What’s the best advice you’ve ever gotten about music production?

“My long-time friend and mentor, pianist Dick Reynolds, said, ‘Make sure you’ve got a great music producer to keep everyone and studio time efficient.” Orchestrator and Producer Bill Runge did just that for me, and I’m forever grateful.”

If you had to record an entire album with just one instrument, what would it be?

“Piano.”

How do you feel about artificial intelligence in music production?

“Nothing beats the real deal! You can’t top the emotion produced by human talent and passion that is expressed uniquely on each and every performance.”

Motivation “string section,” photo courtesy Michael Simard

Describe the moment you realized music production was your thing.

“First time I heard Earth Wind & Fire, tight powerhouse big band that took me to the sky.”

Which album do you consider perfectly produced?

“Weekend in L.A., George Benson. Produced by Tommy Lipuma, recorded and mixed by Al Schmitt. You feel like you’re right there in the club enjoying this incredible performance, priceless!”

What’s your favourite non-musical inspiration when producing?

“Film provides the opportunity to score with your creative imagination.”

Finally, what’s the absolute golden rule of music production in your book?

“Spoil your team, musicians, producer, contractor, engineer, to ensure everyone is super comfortable, allowing their passion to excel.”