GapStudio Just Revived Gwyneth Paltrow’s ’90s Minimalism—Here’s What to Add to Your Cart

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GapStudio’s Fall/Winter 2025 Collection 3 officially drops today, and they found the perfect duo to star in the campaign: None other than Gwyneth Paltrow and her daughter, 21-year-old Apple Martin. Shot by Mario Sorrenti with creative direction by Zac Posen, the campaign highlights the enduring legacy of Gap and its generation-crossing timelessness, peppered with advice about growing up and finding personal style, delivered by Paltrow to her daughter.

GapStudio Seamed Icon Denim Jacket

$248.00 at gap.com

It’s no secret that Paltrow has cemented herself as a style icon over her long career–whether that’s in Utah courtrooms or on the streets of New York, giving her daughter access to one of the most sought-after wardrobes a girl could ever ask for. “She goes and takes a lot of my ’90s clothes. I’ve just watched her style grow and evolve,” Gwyneth notes in the campaign video.

“I don’t know if it’s stealing,” Martin jokes about her mother’s iconic pieces. In a whisper she continues, “But I’m stealing them.”

Mario Sorrenti

“This campaign and collection are about connection through style,” Posen said in a statement. “They reflect how clothing moves through time, borrowed, reinterpreted, and made personal. The collection itself was inspired by the feeling of ’90s New York–the music, the energy, the mix of elegance and edge—a moment when modernism and nostalgia collided to create a new style language.”

In the GapStudio campaign, the pair are spotted in pieces from the Collection 3 launch, which include mid-priced denim staples, effortless slip dresses, and newly interpreted version of the faux leather jackets and tailored essentials that Paltrow was known to wear in her 20s. “Gap has always been part of my family’s life,” said Paltrow in an online statement. “It’s classic and effortless, and Zac has brought a fresh perspective that makes the brand more wearable than ever.”