Fans of edgy music and bold style have a new way to express themselves—through a new “genderless” scent from MGK. Dossier, the perfume house known for accessible, high-quality fragrances, has partnered with award-winning musician and actor MGK to launch its first-ever celebrity fragrance: Lost Americana. Inspired by MGK’s latest album of the same name, the scent is rich, genderless and undeniably captivating, offering fans a new way to channel his rebellious, nostalgic energy.
Set in the sun-soaked California desert, the campaign captures MGK’s love for American nostalgia and 90s-inspired vibes. The fragrance combines warm, earthy spices with sweet, decadent notes, creating a layered scent that’s daring but approachable.
What Makes Lost Americana Stand Out
Lost Americana opens with a hit of incense, almond and pink pepper, which gives way to a heart of nutmeg, myrrh and cinnamon. The base notes feature vetiver, patchouli, suede, vanilla and a touch of dark chocolate, creating a scent that is both seductive and comforting. Unlike many traditional fragrances, Lost Americana is designed to feel approachable, bold and suitable for everyone.
Dossier CEO Sergio Tache explained, “At Dossier, we’ve always believed fragrance should be about individuality, creativity and accessibility. When we were exploring the opportunity to partner with MGK, an artist who embodies bold self-expression, it felt like the perfect evolution of that vision. Lost Americana is the product of months of collaboration, resulting in a truly unisex scent that perfectly captures the essence of both Dossier and MGK. This collaboration marks the first of many exciting partnerships with celebrities, and we’re proud to kick it off with MGK as we continue redefining what modern fragrance can be.”
This fragrance is part of Dossier’s Originals line, featuring premium-quality scents using clean ingredients. The collaboration brings MGK’s distinctive style to the brand’s mission of making luxury fragrance accessible, with a price point of $49 per 14oz bottle. It’s available now exclusively on Dossier.co and at Dossier’s NoLita Flagship in New York.
MGK’s Bold New Chapter
Known professionally as MGK and formerly Machine Gun Kelly, the Ohio-born artist has built a career on pushing boundaries. From his early mixtapes to pop-punk hits like ‘Tickets to My Downfall’ and ‘Mainstream Sellout,’ MGK has continually evolved, blending music, acting and fashion into a multi-faceted creative brand. His recent album, ‘Lost Americana,’ sees him leaning into a pop-rock aesthetic, while the fragrance captures the same sense of nostalgia, longing and reinvention.
Fans may also remember MGK’s high-profile marriage to actress Megan Fox, which ended in 2024. The breakup, along with his ever-evolving career, only adds to the sense of reinvention and personal expression that defines both the album and Lost Americana.
Whether you’re a devoted fan, a fragrance collector, or just looking for a scent that breaks the rules, Lost Americana by Dossier x MGK offers a fresh, genderless way to make a statement. With its mix of earthy, spicy and sweet notes, it’s a modern fragrance that invites anyone to embrace individuality, nostalgia and a touch of rock-and-roll edge.
Related: Target Just Stocked a Perfume Brand Known for Affordable Luxury-Inspired Scents
This story was originally reported by Parade on Oct 4, 2025, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.
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