Kylie Jenner has officially entered the music industry as a featured vocalist on Terror Jr’s new single, ‘Fourth Strike.’ The track builds on the group’s earlier work, ‘Three Strikes,’ previously linked to the launch of Kylie Cosmetics lip glosses.
Jenner’s collaboration marks the ten-year anniversary of her beauty brand and coincides with the relaunch of several iconic products. In the song, Jenner performs lines including, “One strike, two strike, let me get the mood right,” and concludes by whispering, “King Kylie.”
The release of ‘Fourth Strike’ is accompanied by a new commercial for Kylie Cosmetics, featuring teal visuals reminiscent of Jenner’s ‘King Kylie’ persona from 2014. In the advertisement, Jenner plays a recently released prisoner, with her mother, Kris Jenner, collecting her in a black convertible. The campaign draws on the attitude that defined the early days of the cosmetics brand, tying together the relaunch and Jenner’s debut as a singer.
Jenner has announced the return of several signature products from her original Kylie Cosmetics line under the ‘King Kylie’ label. Sharing the news on social media, Jenner wrote, “This King Kylie Collection is truly for you!!!” She added, “You’re the reason my biggest cosmetic dreams came true, and I wouldn’t be here 10 years later! without your support.”
Terror Jr, consisting of Lisa Vitale and David “Campa” Benjamin Singer-Vine, first gained attention in 2016 with ‘Three Strikes’ in a Kylie Cosmetics campaign. At the time, speculation arose about Jenner’s involvement as the lead vocalist, but she denied participation via Snapchat. The group’s identities became public after the release of their debut EP, ‘Bop City,’ in late 2016.
By featuring on ‘Fourth Strike,’ Jenner connects her musical debut with her cosmetic brand’s history. The new song acts as both a celebration of Kylie Cosmetics’ journey and a promotional vehicle for its relaunch.
The commercial employs teal visuals, echoing the King Kylie persona’s style. Jenner’s acting is showcased as she portrays a recently freed inmate, with Kris Jenner adding to the narrative. The creative direction highlights Kylie Jenner’s evolution.
Jenner is set to appear in Charli XCX’s A24 film ‘The Moment,’ directed by Aidan Zamiri. The film will also feature Alexander Skarsgard, Rachel Sennott, and Shygirl, among others.
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