Could content creators + experiential marketing be the magic sauce? Night and its new acquisition are going to find out

Since VidCon’s very earliest days, content creators have connected with their fans in person at live events. But as our space has grown into a massive, multibillion-dollar business with creators themselves as the commanding entrepreneurs, the traditional convention meet-and-greet has been increasingly replaced with individual events.

Over the last year or so, creators like Kai Cenat, Jordan and Salish Matter, and Sam & Colby have all held major live events and/or introduced ongoing live installations that build their digital connection with fans into Irl experiences.

It’s clear they’re right on trend: Longtime entertainment/talent mogul Ari Emanuel just raised $2 billion for his new venture Mari, which is…