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Since VidCon’s very earliest days, content creators have connected with their fans in person at live events. But as our space has grown into a massive, multibillion-dollar business with creators themselves as the commanding entrepreneurs, the traditional convention meet-and-greet has been increasingly replaced with individual events.

Over the last year or so, creators like Kai Cenat, Jordan and Salish Matter, and Sam & Colby have all held major live events and/or introduced ongoing live installations that build their digital connection with fans into Irl experiences.

It’s clear they’re right on trend: Longtime entertainment/talent mogul Ari Emanuel just raised $2 billion for his new venture Mari, which is…

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