“This has been the biggest step change in a generation for MIPCOM,” said Lucy Smith, director of MIPCOM Cannes and Mip London. “We’ve brought the creator economy into the heart of the market, welcomed YouTube for their first major presence, and staged our first brand-funded content summit. With the succession of deals announced this week, it feels like a tipping point for the industry.”
YouTube’s participation, including a dedicated showcase of creator-led projects, underscored how the platform’s influence now extends beyond short-form video into full-scale entertainment production. The shift was mirrored by several high-profile partnerships in the creator space, led by old-school TV giants including the BBC, Fremantle and Banijay Entertainment.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’
