Meghan Markle revealed why she doesn’t allow fans to comment on her social media posts during a frank discussion at the Fortune Most Powerful Women Summit 2025.
The Duchess of Sussex told Alyson Shontell, Editor-in-Chief and Chief Content Officer for Fortune, that despite social media’s value for brand building, she maintains a complicated relationship with the platform.
Meghan detailed how she shields herself from online negativity, explaining: “There are certain things that I have done, just for my own self-preservation, but also that I’ve applied to the brand, and for the people that are incredibly supportive. I know the question can be around naysayers, but if you really see the groundswell of support that surrounds the brand and me, that’s what I feel the most, and that’s what I appreciate.
“But by design, I also recognise that a lot of those people aren’t going to my page to see negativity, and so not just protecting myself or the people that work with me, but also the supporters. So I don’t have the comment section on.”
The Duchess of Sussex then pondered how she could “build a community” without enabling “comments and exchange”, reports the Express.
This “challenge” gave Meghan and her social media manager a chance to think outside the box and discover innovative methods of engaging with other users while staying “authentic”. Meghan said: “So my social media manager would send me screen grabs of different things that people were posting in their UGC [User Generated Content]. And I said, ‘Okay, what am I going to do here?'”.
“And they said I can do a text overlay and respond. So, in the same way I would on my own camera roll at home, I’ll zoom in, I can scribble a little note, and send it to a friend. I’ve just started this construct where I will start writing in my handwriting, a note to users who put up content.”
Meghan added: “So I said, let’s find small and creative ways to engage the community and let them know that I’m listening, that I really see and appreciate their feedback. So I think a lot of it is just designing what’s best for you while growing the business with an intentional and authentic point of view.”
On October 14, the Duchess of Sussex traveled to Washington, DC where the As Ever founder made an appearance at the summit to promote her brand which launched earlier this year. Additional speakers at the gathering included former Vice President Kamala Harris and recently wed singer Selena Gomez.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.the-express.com ’
