Disney+ and Hulu saw a sharp increase in subscription cancellations after Jimmy Kimmel’s brief suspension from ABC, according to data from subscription analytics firm Antenna.
The report shows that monthly churn rates for Disney+ jumped from 4 percent in August to 8 percent in September, while Hulu’s churn rose from 5 percent to 10 percent.
Normally, streaming services have relatively steady cancellation rates. Disney+ had been holding around 3 to 4 percent per month, and Hulu hovered between 4 and 5 percent. Other platforms, like Peacock, Paramount+, and HBO Max, stayed in their usual ranges, while Netflix consistently maintained a low 2 percent churn rate.
A source familiar with the situation noted that the spike in cancellations settled quickly.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’
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