TOKYO & LOS ANGELES, October 21, 2025–(BUSINESS WIRE)–AXS, the trusted leader in advanced ticketing and live event technology, today announced the establishment of AXS Tickets, a new joint venture with Lawson Entertainment, one of Japan’s leading entertainment and ticketing companies, marking a major expansion of AXS’s business in Japan.
This partnership builds on AXS’s successful presence in Japan, combining AXS’s world-class technology and global expertise with Lawson Entertainment’s (Lawson Tickets’) deep industry relationships and highly recognized consumer brand. Together, they aim to expand access to live entertainment and sports across Japan.
Since its launch in 2018, AXS Japan has powered ticketing for thousands of events and sold tens of millions of tickets for some of the country’s fastest-growing sports leagues, professional teams, and major event organizers. The creation of AXS Tickets strengthens that foundation — enabling AXS and Lawson Entertainment to deliver a new level of innovation and scale for artists, promoters, venues, and fans nationwide.
Lawson Entertainment operates one of Japan’s largest ticketing businesses, supported by an extensive retail and digital presence and long-standing relationships with sports leagues, teams, promoters, festivals, and venues. Through its partnership with AXS, Lawson Entertainment will leverage AXS’s proven expertise in secure, seamless, and personalized ticketing solutions, while continuing to capitalize on its broad market reach.
The joint venture will combine the full scope of both companies’ services. Lawson Entertainment (Lawson Tickets) plays a central role in Japan’s entertainment ecosystem, spanning sports, live entertainment, theater, art exhibitions, cinemas, livestreaming, classical music and opera, fan club management, and travel. AXS brings to the table advanced platform capabilities such as ID-based ticketing, reliable mobile solutions, dynamic pricing, and data-driven insights — all designed to create safer, more flexible, and more personalized experiences for fans and clients alike.
Ticket sales locations (via AXS’s website or joint venture channels) and in-store purchasing details will be announced at a later date.
The establishment of AXS Tickets in Japan represents a natural evolution of AXS’s existing presence in the market, allowing both brands to better meet the increasingly complex and diverse needs of clients and fans.
“Japan’s live entertainment market is evolving rapidly, and we’re thrilled to help shape its future,” said Motoki Ishikawa, Managing Director of AXS Japan. “By bringing together Lawson Entertainment’s deep regional connections and AXS’s global technology and know-how, AXS Tickets is creating a more seamless, connected, and innovative ticketing experience for fans and clients across Japan.”
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