Travis Kelce Announces Brand New Venture: ‘I Have Some Exciting News!!!’

NFL star Travis Kelce is adding yet another promising gig to his entrepreneurial résumé.

Kelce has joined consumer executive Glenn Murphy and technology executive Dave Habiger in partnering with the New York-based hedge fund to acquire what the Jana Partners press release notes is an estimated 9% stake in the Six Flags Entertainment Corp.

Kelce shared the news on Instagram with a montage of home movies showing him at the Cedar Point theme park in Ohio as a child. Six Flags, which merged last year with Cedar Point’s parent company Cedar Fair, now owns and operates 42 properties in North America.

“To all my fellow theme park and amusement park lovers,” Kelce wrote Tuesday. “I have some exciting news!!! Couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!”

“Excited to partner with JANA Partners as an investor in Six Flags,” he continued. “So crazy to even imagine this is real, but you gotta love it when life comes full circle.”

Jana Partners stated in the official press release that their newfound group of investors plans to “engage with” the board of directors at Six Flags to identify “opportunities to enhance shareholder value and improve the guest experience” at its theme parks.

Kelce, who grew up in Ohio, said in an accompanying statement Tuesday, “I am a lifelong Six Flags fan and grew up going to these parks with my family and friends. The chance to help make Six Flags special for the next generation is one I couldn’t pass up.”

What this will look like in action certainly remains to be seen, though Kelce’s name alone has already helped make some tangible waves in the stock market as shares of Six Flags reportedly skyrocketed by more than 15% Tuesday following the unexpected news.