Luke Combs and Opry Entertainment Group (OEG) announced plans to expand their joint Category 10 entertainment venue brand from Nashville to Las Vegas with a new location at Flamingo Las Vegas on The Strip scheduled to open next fall.
The announcement comes following Combs’ 2026 tour announcement. The global country star is set to headline more than 20 dates in Europe and North America – including three consecutive nights at Wembley Stadium in the UK, which is a first for a country artist. Combs is also celebrating being named the highest RIAA certified country artist in history with 168 million units sold surpassing Garth Brooks.
“With Luke’s enormous international appeal, securing the right Las Vegas location for Category 10 has been a priority since we first announced the partnership back in 2023,” stated Colin Reed, Executive Chair of OEG parent company Ryman Hospitality Properties in a release. “The United Kingdom ranks as the leading market for international visitors to Las Vegas outside North America. Combined with the UK’s continued embrace of country music and Luke, this is an ideal moment to bring Category 10 to one of the world’s great entertainment playgrounds.”
Combs added, “I am stoked about having a second Category 10 location in Las Vegas. 2026 was already going to be an awesome year, but this takes it to the next level. I can’t wait for Bootleggers to have their own place to party on The Strip.”
The Category 10 brand is inspired by Combs’ 8x Platinum debut No. 1 hit, “Hurricane.” The three-story, approximately 34,000-square-foot location features multiple experiences inside the venue that are influenced by Combs’ music and interests.
Located on the first floor, Hurricane Hall is the main dining area with a central stage, dance floor and three bars. Outfitted with state-of-the-art video, acoustics and lighting, Hurricane Hall delivers a concert quality atmosphere with artists performing daily and free line dancing lessons. The Beautiful Crazy Women’s Lounge will be located directly inside the women’s restroom on the first floor with a champagne bar, soft seating, makeup counters and Hollywood vanity mirrors.
Tucked away on the second floor, The Still draws inspiration from Combs’ songwriting roots with an intimate setting and an extensive selection of bourbons curated by Combs for his Bootleggers Fan Club and connoisseurs. The Still will also have views of the dancefloor and an outdoor patio space with views of the city.
The third level features a covered rooftop bar dubbed The Eye, featuring a DJ booth, dance floor and views of the Strip. The project is under construction and designed in partnership with design and innovation firm Journey.
Category 10, which is owned and operated by OEG, which is a division of Ryman Hospitality Properties, is the company’s second project on The Strip. In January 2024, the company opened Ole Red Las Vegas in partnership with Blake Shelton, who has similar properties in Gatlinburg, Tennessee, Orlando, Florida, Tishomingo, Oklahoma, and Nashville including a location at the airport.
Reed continued, “We have formed a wonderful relationship with Caesars Entertainment through our Ole Red Las Vegas location, and we look forward to bringing more country music experiences to the market.”
Rooted in the country music history of the Grand Ole Opry, OEG’s growing portfolio of entertainment venues and live event businesses includes the world-famous Grand Ole Opry, the Ryman Auditorium, WSM Radio, ACL Live at Moody Theater, the Blake Shelton-inspired Ole Red brand, the Luke Combs-inspired Category 10 brand and Southern Entertainment, a festival production company.
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