Origins of an Indie Label and Publishing Company: Driven by a lifelong passion for music and songwriting, Robert Case borrowed some family money to launch a production company and label (Case Entertainment Group) in 1989. When a potential major label deal for a hair band he was championing fell through, he funded the artists’ recording himself and quickly developed a completely independent multi-faceted business. By the early 2000s, his label had released over 30 albums which were available via every music retailer in the country. Shifting economic realities led him to secure a deal for many years with 5 Alarm Music, a subsidiary of Disc Marketing, and focus more on publishing and TV/film placements for his artists. Over the years, songs by his artists have appeared on such shows as One Life to Live, South Park, Friday Night Lights, the reality show Miami Ink, shows on the USA Network, and some independent films. The company’s two publishing divisions became the ASCAP-affiliated New Pants Publishing and the BMI-affiliated Old Pants Publishing. Over the past 15 years, Case has assumed numerous roles for his artists, including management, contracting, marketing, financing, scheduling tour and event administration, production and distribution.
Wide Array of Artists: Both Old Pants and New Pants Publishing include deals with artists in a variety of genres, ranging from singer-songwriter, pop, rock and jazz to contemporary Christian music. Case’s artists have appeared and performed at top music conferences and festivals, including PopKomm International, the Music Media Expo, Cutting Edge Music Conference, Crossroads Music Conference, Kerrville Folk Festival, Telluride Bluegrass Festival, and others. Several of his current artists have been featured in Music Connection, including CCM artist James Becker, singer-songwriter Rocky Shaw, and Las Vegas Jazz Connection. Over the years, other artists in Case’s fold have performed concerts and the National Anthem for the Colorado Rapids soccer team, the Denver Nuggets, and the GNC Vitamin Company Body Rock Fitness Competition.
Sharing His Expertise: Having found ways to remain a successful indie entity in the ever-shifting music industry over the past 35+ years, Case has been a popular panelist/speaker at events ranging from The Indy Sessions Radio Panel, The Music Business Conference-Career Development, and the Crossroads Music Conference, to the Independent Label Panel, and Booking and Touring Panel. These days, he is adamant that the music of the artists he champions isn’t spread all over the internet. In lieu of traditional radio promotion and worrying about Spotify plays, he focuses on getting reviews in key publications, advertising in digital publications, and of course licensing. “Over the next few years,” he says, “I’m going to continue to work with songwriters and put more great music out there. My success has always been an outgrowth by being at the right place at the right time. I’ve taken the time and invested energy and resources to market my large catalog, and I’m always on the lookout for new partnerships. What keeps me going is that I get up every day, still excited to hear great music and develop new artists.”
Contact New Pants/Old Pants Publishing 719-339-8550
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.musicconnection.com ’
