A moment that is frozen in time has become one of the media industry’s hottest areas of focus.
Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them have left the traditional boob tube in favor of streaming outlets. But big streamers like Amazon’s Prime Video, Netflix, Warner Bros. Discovery’s HBO Max, NBCU’s Peacock and Disney’s Hulu and Disney + have been working to monetize millions of viewers’ decision every day to “pause” their selection, with ads of various sizes and shapes popping on screen just a…
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