The six-day event, headquartered for the first time at the Fairmont Century Plaza, got underway Monday after a misstep edition in Las Vegas and years in Santa Monica.
The majority of industry we’ve spoke to this week have been enthused about the new venue, which is in close proximity to the agencies and Hollywood, and offers a more upscale business environs.
“It’s very nice and civilized,” one seller told us. “This is definitely better than Las Vegas or the Loews [in Santa Monica],” another noted. A European buyer added: “We like this venue and it’s much better for off-site meetings.”
As we know, it’s not possible to please everyone all the time. One buyer lamented: “AFM just doesn’t work. With companies like FilmNation, Black Bear, A24, 193, Capstone, etc., not at…
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