The Motor City rap icon and his manager, Paul Rosenberg, will both be executive producers, and they’ll consult the Lions for booking talent on the yearly halftime show through 2027, the NFL said.
“It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports,” Rosenberg said in a statement Thursday. “We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”
The Lions are one of two teams to play every year on Thanksgiving as part of NFL tradition, alongside the Dallas Cowboys. This year, the Lions will face their division rival, the Green Bay Packers, for the 1 p.
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