Kevin Goetz, the founder and CEO of Screen Engine, has a new book out, How to Score in Hollywood: Secrets to Success in the Movie Business from Simon & Schuster’s Simon Element imprint.
Blending insider anecdotes, decades of experience and actionable advice, the motion picture research expert shows how creative instincts and data-driven decisions work hand-in-hand to shape hit films — and how every movie can be profitable when made and marketed for the right price.
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The book explores the often-hidden strategies behind the movies that connect most deeply with
audiences and investors alike. Among Goetz’s key insights:
How to recognize a big idea and develop it thoughtfully to set the foundation for success.
How to define why a movie should exist — and what it uniquely brings to the marketplace.
How to craft films with a specific audience in mind and align production and marketing
budgets to fit the potential.ADVERTISEMENTHow digital platforms have reshaped viewing habits and release strategies.
How to manage genre-blending “feathered fish” films with clarity and confidence.
How audience testing can guide filmmakers toward their best version of the movie.
Says Ynon Kreiz, chairman and CEO of Mattel, Inc. which was behind Barbie, Warner Bros. highest-grossing movie ever, Barbie, with $1.44 billion worldwide, “Kevin distills decades of wisdom into a powerful guide that blends artistic ambition with commercial strategy.”
Each weekend, Screen Engine’s PostTrak audience exits serve as the aorta of the theatrical business, filled with deep-dive data on various demos’ perceptions about a new feature release and its marketing. One of the valued metrics in any PostTrak report for a motion picture executive is PostTrak’s definite recommend; the more significantly north of 55% it is, generally the longer the legs of the movie.
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