MSNBC Undergoes Major Name Change After Nearly 30 Years: ‘End of an Era’

MSNBC underwent a major name change and will now officially be known as Ms Now. As of Saturday, November 15, the liberal-leaning network is called Ms Now — which stands for My Source for News, Opinion, and the World — after nearly 30 years as MSNBC. The network launched in 1996, with the “Ms” coming from the network’s partnership with Microsoft, which ended in 2012. Rebecca Kutler, the network’s president, told The Guardian that she felt “very strongly” about keeping the letters because of the brand recognition and history. So, why the sudden name switch-up? The network’s parent company, NBCUniversal, decided to separate MSNBC and other cable networks into a new company called Versant.