A two-day pop-up takeover Saturday and Sunday in Manhattan’s SoHo turned into a full-on beauty block party, drawing more than 4,000 fans who wrapped around several city blocks for a chance to grab over 35,000 free MCoBeauty products — handed out in bags that looked nearly identical to Sephora’s. In fact the whole experience was designed to rip off the cosmetics giant’s unmistakable branding. Inside, visitors spun prize wheels, sipped free hot chocolate, and lined up for a meet-and-greet with 15-year-old TikTok star Embreigh Courtlyn.
According to the influencer, some fans even went to extremes to attend. “Somebody came here last night at 5 p.m. and slept in their car outside, and some girl told me she flew from London as well,” Courtlyn tells THR. But supporting MCoBeauty felt important, she adds, “because…
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