The royal color once reserved for emperors

Queen Máxima of the Netherlands has once again shown why she is considered one of Europe’s most modern and stylish royals. After landing in Indonesia, where she surprised in tailored bermuda shorts and micro-stud loafers that broke with any conventional royal dress code, the Dutch Queen opened her first day of engagements with an unexpected look, rich in cultural meaning.

She chose a yellow ensemble by the Belgian fashion house Natan, a label strongly tied to European royalty, and one she had already worn earlier this year in olive green.

A carefully crafted look:

The Queen selected a design by Natan, the Belgian house founded in 1930 and led by Edouard Vermeulen, one of the creators most closely associated with Europe’s royal families. Vermeulen has dressed the royals of Belgium, the Netherlands, Sweden, and Luxembourg, and famously designed Queen Mathilde of Belgium’s wedding gown.

Queen Maxima during a Focus Group Discussion on financial products hosted by Women’s World Banking (WWB) at Pracimasana Mangkunegaran in Solo, during her three day visit to Indonesia

Máxima’s look consists of a loose, long-sleeved blouse featuring the label’s signature gathered neckline. A thin self-fabric tie cinches the waist, refining the silhouette. Wide-leg trousers complete the ensemble, offering a cheerful and fresh reinterpretation of the classic suit.

Máxima first wore this design in April 2025 at the INSEAD Alumni Forum in Amsterdam, though in olive green. This time she embraced yellow in its brightest, most diplomatically meaningful version.

Queen Máxima of the Netherlands has once again shown why she is considered one of Europe’s most modern and stylish royals

The look was finished with yellow heeled sandals. She paired the monochrome outfit with a yellow suede flap bag with a chain strap, beaded earrings in matching tones, and several stone bracelets, adding texture and sparkle.

Upon arrival, she wore dark sunglasses, while her makeup, true to her natural yet polished style, featured earthy eyeshadow, mascara, and soft pink lips.

Queen Maxima chose a yellow ensemble by the Belgian fashion house Natan, a label strongly tied to European royalty.

The power of yellow in Asia:

Yellow is no ordinary color in Indonesia, or in much of Asia. In Indonesia, known as kuning, it is deeply associated with prosperity, nobility, divine protection, and happiness. In regions like Toraja, it symbolizes blessing and divine power.

Queen Maxima's agenda will continue in Jakarta with roundtables at the local UN office, discussions on inclusive finance, visits to sustainable housing complexes, and meetings with financial institutions. — Queen Maxima’s agenda will continue in Jakarta with roundtables at the local UN office, discussions on inclusive finance, visits to sustainable housing complexes, and meetings with financial institutions.

In Bali, it is used in temples and ceremonies to represent prosperity, harmony, and the celebration of life’s cycles. Yellow appears in emblematic elements such as nasi kuning, the traditional yellow rice symbolizing hope and salvation.

Historically, both yellow and gold were linked to prestige and reserved for elites and noble families. In East Asia, yellow carries even greater weight. In China, it was for centuries the imperial color, connected to the center of the cosmos, the universe’s stability, and the emperor’s absolute authority.

Máxima first wore this design in April 2025 at the INSEAD Alumni Forum in Amsterdam, though in olive green.

The legendary Huangdi, the Yellow Emperor, initiated a tradition that elevated the hue to a symbol of glory, progress, balance, and power. For centuries, it was forbidden to the general population, and wearing it without authorization was considered a usurpation of imperial authority.

Its association with the earth, ancestral rites, and the political centrality of the Empire elevated yellow to an almost sacred plane. It is fascinating that on her official visit, Queen Máxima chose a color that in this part of the world embodies prosperity, balance, power, and good fortune.

Máxima’s love affair with yellow:

If any royal has turned color into a personal signature, it is Máxima. Yellow, in all its variations, has become one of her hallmark shades. She wears it at state events, gala occasions, working visits, and even in her day-to-day life.

Queen Maxima of The Netherlands and Princess Beatrix of the Netherlands pose for the official picture ahead the official dinner for the King and Queen of Jordan

She gravitates to it for its luminosity, its photogenic strength, and because it seems tailor-made for her communicative, expansive personality. This latest appearance confirms that it remains one of her most powerful colors.

Yellow, in all its variations, has become one of her hallmark shades.

More about her visit:

Although the yellow ensemble has captured headlines, the look she wore upon arriving in Indonesia was the most striking, consisting of tailored bermuda shorts, a bell-sleeved blazer, micro-stud loafers, and burgundy nails.

A mix of trend, functionality, and modernity that almost no royal would dare to wear in an institutional context. Máxima is redefining what it means to dress as a queen in the 21st century.

The Queen’s day was packed with engagements. After spending the night in Jakarta, she flew to Central Java, where she was welcomed with a traditional flower garland symbolizing hospitality, respect, and protection.

There, she visited a textile factory participating in the “Reimagining Industries to Support Equality” program, focused on improving the financial well-being of workers in the textile and footwear sectors.

Queen Maxima during a Focus Group Discussion on financial products hosted by Women's World Banking (WWB) at Pracimasana Mangkunegaran in Solo — Queen Maxima during a Focus Group Discussion on financial products hosted by Women’s World Banking (WWB) at Pracimasana Mangkunegaran in Solo

Later, she attended a batik workshop, Indonesia’s most emblematic textile and a national symbol of identity, where she received a scarf as a gift and wore it throughout the day. She ended her afternoon at a meeting with young entrepreneurs to discuss financial inclusion, in an event organized by the Women’s World Bank.

Her agenda will continue in Jakarta with roundtables at the local UN office, discussions on inclusive finance, visits to sustainable housing complexes, and meetings with financial institutions working on affordable mortgages, insurance, and savings programs aimed at reducing economic vulnerability for thousands of families. Since 2009, her mission has been clear, to promote policies that strengthen the financial health of the world’s most fragile populations.

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‘ Some details of this article were extracted from the following source www.hola.com ’