by Cineuropa
– The Central and Eastern European pay-tv platform is expanding its portfolio with the introduction of a new channel, a content complement to the existing one, now rebranded to Pickbox 1
The Central and Eastern European SVoD and pay-TV brand Pickbox has expanded its linear offer with the launch of Pickbox 2, a new channel available from 1 December. The existing Pickbox TV has been rebranded as Pickbox 1, while the new service aims to diversify the company’s editorial proposition with a stronger emphasis on light entertainment.
Positioned under the slogan “Less crime, more feeling”, Pickbox 2 targets audiences seeking escapist, emotional and relaxing content, distancing itself from crime-heavy schedules that dominate many European broadcasters’ line-ups. The channel’s programming strategy revolves around proven international formats, including US and UK reality shows, Latino telenovelas, home-and-lifestyle programmes and popular cooking formats. According to the company, the guiding principle is to offer viewers a sense of comfort and ease, avoiding hard news or conflict-driven storytelling.
“Pickbox 2 represents an important step in expanding the Pickbox brand, allowing us to bring even more entertainment to viewers across the region,” said Sanja Božić-Ljubičić, CEO and founder of Pickbox, highlighting the company’s ambition to strengthen its footprint in the competitive CEE pay-TV market.
With its clearly defined identity and accessible commercial positioning, Pickbox 2 is also conceived as an added-value proposition for operators looking to broaden their channel portfolios with content tailored to mainstream, family-oriented audiences.
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‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source cineuropa.org ’
