Jess said the popularity of the trend has shown her how important social media can be for artists and now sees it as an “amazing way to engage with people”.
“Seeing the way the song has reconnected to the younger generation and they’ve all heard it for the first time – it’s just a really amazing thing to see,” she added.
The signer rose to fame in 2014 following her feature on the Clean Bandit’s hit Rather Be, followed by her collab with Route 94 on My Love, with both reaching the top spot in the UK charts.
She went on to release her debut album, I Cry When I Laugh, in 2015 which also went to number one.
Her follow-up, Always In Between, also topped the charts in 2018, and she released her third self-titled album last year, which peaked at number six.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.bbc.co.uk ’
