Uber Eats is making last-minute holiday shopping easier and more entertaining with a new feature that pairs gift deliveries with celebrity video messages. The food delivery app launched a campaign December 10 featuring Megan Thee Stallion, the Jonas Brothers, Tracee Ellis Ross and Jake Shane as a panel of holiday helpers ready to rescue gift-giving emergencies.
The teaser video, produced by Betches Studios, features the celebrity panel in relatable moments including forgotten gifts, last-minute invites and the classic I need something now panic. The campaign transforms familiar holiday stress into a playful, comedic reminder that Uber Eats can rescue any last-minute gifting scramble in just a few taps.
How the gift feature works
When users tap “Send as a Gift” at checkout through the Uber Eats app, they can now include a video from one of the special holiday helpers at no additional charge. Whether it’s a TikTok-obsessed Gen Z cousin, a friend who’s been obsessed with the Jonas Brothers since 7th grade or a Hottie roommate, this two-in-one surprise guarantees gifting hero status.
The process is simple. Users need to ensure they have the latest version of the Uber Eats app downloaded, then tap “Send as a Gift” at the cart or checkout screen. After choosing the celebrity who’ll make the recipient’s day, users can add a personal message or skip that step. Recipients have the option to select the delivery time that works for them.
Wide range of holiday deals
The platform offers seasonal promotions from major retailers including Best Buy, Sephora, The Home Depot and ALDI. Current discounts include 30% savings on select toys, gift wrapping supplies and holiday meal items available through the app’s dedicated seasonal shopping section.
What the celebrities are saying
Megan Thee Stallion explained her involvement in the campaign. I’ve always been a thoughtful gift-giver for my friends and family, so teaming up with Uber Eats on this holiday campaign was a perfect fit. I really love the idea of making it easier for people to send gifts and spread cheer during the holiday season. It’s just another way to support the special people in your life and let them know they matter.
Tracee Ellis Ross emphasized the convenience factor. You don’t need a miracle, you just need the right help. Uber Eats makes sending thoughtful, joyful and jolly gifts so easy. You can include a little message from me because we all deserve to feel like a holiday hero.
Jake Shane, known for his social media presence, admitted his own last-minute gifting habits. Honestly, I’m the king of last-minute gifts, so this Uber Eats feature is saving my life. If you need some help too, send your friend something cute, beauty products, electronics, alcohol, whatever you want, and boom, you look like you had this planned all along.
The Jonas Brothers highlighted the timing of the feature. With the holidays upon us, that also means more gifting emergencies, and Uber Eats is making it easier. Now you can send food, gifts and even a video from us to make someone’s day a little more festive.
Addressing holiday stress
The campaign taps into the universal experience of holiday gift-giving pressure. By combining practical delivery services with entertainment value through celebrity videos, Uber Eats positions itself as a solution for both planned and last-minute shoppers. The feature launches at a critical time when consumers are scrambling to complete their holiday shopping lists.
The celebrity-studded approach also gives the app a competitive edge in the crowded delivery service market. By offering personalized touches at no extra cost, Uber Eats adds value beyond basic delivery functionality. The campaign speaks directly to younger consumers who appreciate both convenience and personality in their shopping experiences.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source rollingout.com ’
