EXCLUSIVE: Veteran entertainment marketing executive Tom Cestaro has launched Mulberry Street Entertainment, a full-service agency dedicated to forging talent partnerships, media services, and integrated partnerships, connecting top talent with the world’s biggest brands.
Mulberry Street will provide a concierge-style approach to partnership development, offering clients hands-on counsel and advice that anticipates every step of the brand, endorsement or sponsorship engagement process from initial concept to final execution.
Cestaro comes to the venture with more than two decades of experience collaborating with some of the world’s most recognizable names and brands. Over the years, he’s worked with talent ranging from global icons like John Legend, Khloé Kardashian, Paris Hilton, Whoopi Goldberg, and Tori Spelling to next-generation creators and influencers, such as Dylan Efron and Jake Shane, to renowned sports stars, including John Elway, helping bridge the gap between celebrity storytelling and global brand strategies that have spanned the globe.
“The most important part of an effective brand collaboration is authenticity,” Cestaro told us. “When pairing talent with a product—whether it’s a lifestyle brand, a food product, or a game-changing pharmaceutical—we find the connections that are meaningful and lasting. That’s what audiences respond to: a personal vouch or organic extension of something you’ll want to be a part of. I’ve been proud to be making those recommendations and connections for 20 years, and grateful for the opportunity now to operate under my own umbrella.”
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