He has consistently demonstrated this vision and remains committed to leaving a lasting impact on the industry by advancing creative uses of technology in live entertainment experiences.
MINNEOLA, FL, January 06, 2026 /24-7PressRelease/ — Aaron Counterman has been selected for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Counterman has established a distinguished career spanning two decades with Disney, where his expertise in video technology and live entertainment has set new standards within the industry. Since 2018, he has served as Manager – Video Systems Design for Disney Live Entertainment. In this capacity, he oversees live entertainment and video systems integration at Walt Disney World on the East Coast, managing a team responsible for projection, LED engineering, media server programming and signal routing. His responsibilities include overseeing budgets, attending high-level concept meetings to discuss projects, costs and technology choices, collaborating with content creation partners and applying practical skills during field visits. In recognition of his collaborative spirit and technical excellence, Mr. Counterman was part of the team that received a 2025 IAAPA Brass Ring award for “Most Creative Winter Holiday Production”.
Prior to his current role, Mr. Counterman was a Video Systems Designer for Disney Live Entertainment in Orlando from 2014 to 2018. During this period, he played a pivotal role in advancing the use of cutting-edge video technologies in live shows and attractions. For the preceding two years, he worked as a stage technician at Walt Disney World in Orlando. He was responsible for supporting live productions by ensuring the reliability and performance of stage equipment and video systems.
In 2012, Mr. Counterman held the position of Senior Theatre technician with Disney Cruise Line after serving three years as a Senior Broadcast technician for the same branch of the company. His earliest roles at Disney include Broadcast Editor and General Technician for Disney Cruise Line.
Throughout his tenure with Disney, Mr. Counterman has achieved several significant milestones. Notably, he was the first onboard video editor for Disney Cruise Line and the first Manager – Video Systems Design for Disney Live Entertainment, Walt Disney World—roles that allowed him to shape the direction of video technology within the organization. Among his proudest accomplishments is the creation of the “Beauty and the Beast” show onboard the Disney Dream for Disney Cruise Line in 2017.
Faced with challenges posed by ship movement and vibrations affecting projection technology, Mr. Counterman led efforts to implement advanced LED wall technologies—an unprecedented solution at sea at that time. This innovation resulted in a scenic vision reminiscent of traditional theater while ensuring ongoing performance reliability for onboard teams. The enduring success of this show, which remains active on its original ship and has been adapted for newer vessels, stands as a testament to his engineering insight and creative leadership.
Mr. Counterman’s academic background includes coursework in broadcasting, which provided him with foundational knowledge essential to his professional growth in entertainment technology. He further enhanced his expertise by earning the Q-SYS Video 101 Training Certification from QSC LLC in 2020—a credential that underscores his commitment to staying current with evolving industry standards.
Reflecting on his career, Mr. Counterman attributes much of his success to the guidance of exceptional mentors and colleagues who generously shared their wisdom throughout his career journey. Their influence has shaped his managerial style and reinforced his dedication to fostering learning environments where knowledge is passed on to newer generations.
Beyond his professional achievements, Mr. Counterman is actively involved in civic-minded initiatives as a supporter of Make-A-Wish events through Disney VoluntEARS. He also enjoys driving his 2007 Pontiac Solstice and listening to music during his personal time.
Looking ahead, Mr. Counterman is eager to explore new ways that video technology can be integrated into theater and entertainment—not simply as large displays but as immersive storytelling tools that enhance narratives through innovative applications. Throughout his career, he has consistently demonstrated this vision and remains committed to leaving a lasting impact on the industry by advancing creative uses of technology in live entertainment experiences. He seeks to advance not only his personal objectives but also the aspirations of others. He also hopes to empower individuals to recognize the significance of their voices. By sharing narratives and reflecting on historical context, he aims to inspire confidence in others, encouraging them to pursue and achieve their own goals.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
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