Kevin Hart is teaming up with sports, media, entertainment and lifestyle company Authentic Brands Group to expand his branding across verticals and markets.
Under the agreement, the actor and Authentic will co-own and manage the Kevin Hart brand. Hart will also become a shareholder in Authentic, whose portfolio spans more than 50 brands, reaches nearly one billion social media followers and generates $32 billion in annual systemwide retail sales worldwide.
“This partnership is about acceleration, growth and diversification. I’ve spent years building businesses and creating opportunities, and joining Authentic gives me the platform and global infrastructure to take my brand to the next level,” Hart said in a statement. “Becoming a…
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