Prince William’s new press expert is making headlines of her own

The Prince and Princess of Wales have a new member on their
press team and she’s getting plenty of headlines all of her
own.

Kensington Palace’s media office has just added Liza Ravenscroft
to its cohort – she’ll be working with the press team and alongside
Prince William.

But a glance at her CV has led to headlines with an emphasis on
crisis management as Liza Ravenscroft has spent several years at
global firms handling the really tricky parts of media
coverage.

In a world where everyone’s life is instantly accessible, her
own CV and profile has been pored over in recent days. And her
crisis experience is clear to see. She worked most recently at
Edelman, a global communications firms, and before that she was
with the multinational hotel chain, Marriott, where she was Senior
Director of Communications.

She also has a strong background in broadcast journalism, with
stints at BBC 5 Live, France 24 and CBS Interactive in Brazil on
her CV.

However, it’s her own description of herself as being ”arm in
arm with big names facing their toughest times” that has caught the
imagination. It’s led to questions about whether that has been a
factor in her recruitment by the Prince and Princess of Wales.

It’s now being reported that she will be working in a ”non
crisis role” but her appointment could also be seen as judicious
planning by William and Kate.

For it is absolutely true that the Royal Family has had plenty
of crisis moments to manage in the past year. Just two months ago,
King Charles stripped Andrew Mountbatten-Windsor of all his titles
and honours in a shock move that followed yet more revelations
about the former prince’s relationship with the convicted sex
offender, Jeffrey Epstein.

Even the usually calm and serene Christmas celebrations at
Sandringham came in for a different kind of scrutiny in 2025 as all
eyes were on whether King Charles would be joined by his nieces,
Princess Beatrice and Princess Eugenie, after their parents lost
their titles and agreed to move out of the 30 room Royal Lodge on
the Windsor estate which they had shared for over twenty years,
despite ending their marriage in 1996.

In the end, both Beatrice and Eugenie did join the royals at the
Norfolk estate for Christmas Day and were seen walking to and from
church, surrounded by family.

However, in the few weeks since then, all kinds of reports have
hit online and newspaper sources asking whether the princesses went
to keep their links with the royals alive.

It’s an indication of the ongoing and deep rooted interest there
is in the Royal Family, especially when things are far from plain
sailing. Given the speed with which some stories have evolved in
recent times, someone with expertise in handling difficult
situations could prove to be a very good move.

And with other headlines in recent days dominated by reports
that Prince Harry wants King Charles to attend the opening ceremony
of the Invictus Games when they take place in Birmingham in 2027,
there’s no doubt that a firm focus remains on the family aspect of
being royal as much as on the public and constitutional. That, in
itself, puts pressure on the royals.

However, iIt seems clear that the first job of the refreshed
press team at Kensington Palace is to get itself out of the
headlines and the spotlight back on its stars.