JAKARTA – Singer and songwriter Brigitta Sriulina Beru Meliala, better known as Idgitaf, introduces the music video for her latest single, “Rutinitas”.
In this visual work, Gita—her nickname—teams up with Sheila Dara as the main character, to strengthen the emotional narrative contained in the lyrics of the song.
Sheila Dara’s involvement under the direction of director Dian Tamara gives a new dimension to the song that has previously been launched.
This music video represents an extension of the story about a person’s grieving phase. Through Sheila’s acting skills, the audience is invited to immerse themselves in the emptiness of loss and how memories of loved ones continue to flash in simple things done every day.
The main focus is on the slow efforts of a human being to come to terms with reality and still live their lives even though they are haunted by the shadows of the past.
The song “Rutinitas” itself is Idgitaf’s second single towards his second full album which is planned to be released this year,
Gita said that the inspiration for this song came from a phase of anxiety that he experienced when he was surrounded by good people, especially his partner. He pondered whether he could last long in the relationship.
“I wrote this song while in the overthinking phase when I was faced with so many good people around me, especially my partner. It actually made me think if I could stay with them,” said Gita in his statement, Tuesday, January 13.
The anxiety is expressed in the lyrics that ask for a change in lifestyle if a separation really happens. For him, the fear of losing places full of memories and doubts about building a new routine is a very human feeling.
In terms of music, Gita presents a pop feel with a touch of country music sweetened by the sound of Amrus Ramadhan’s steel guitar pedal.
Although this song feels more pessimistic than the previous single, Gita still slips in an optimistic message in the chorus, which hints that as time goes on, sadness will subside and new love will emerge.
For information, the music video “Rutinitas” starring Sheila Dara, can now be enjoyed through the official Idgitaf YouTube channel.
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