Princess Charlotte looking like a royal “diva” went viral on TikTok as fans praised her “aura” during royal engagements.
Charlotte looked stylish at Wimbledon, Trooping the Colour and a Christmas Day walk to church in a series of clips celebrating some of her biggest recent appearances.
A video was viewed 252,000 times and liked 27,000 after it was posted on TikTok with the message, “such a diva,” and an on-screen caption reading: “Imagine being the richest kid in the world and not even knowing.”
Why It Matters
Charlotte is third in the British monarchy’s line of succession, making her the “spare” of her generation, while her older brother, Prince George, is the direct heir to the throne.
That means she will likely carry some of the responsibility that comes with being a working royal, but also have just a little more freedom as she is not destined to ever be queen.
What To Know
Charlotte is not actually the richest kid in the world, but this misconception has become a regular feature of discussions about her on TikTok, based on past analysis, that put a value on the expected boost she will give the U.K. economy via her fashion choices over the course of her royal career.
Of course, Charlotte would not actually get to take home any of that money, as it would be realized in the revenue of British companies and working royals cannot do brand partnerships as they cannot profit personally from the crown. But there is no official answer to who the world’s richest kid is, so the idea caught on.
Needless to say, she will no doubt have an enviable lifestyle based on her father Prince William’s income from the Duchy of Cornwall, which is a £1.2-billion ($1.6-billion) property portfolio that pays him an annual income of around £21 million. One day, this money will be used to fund her life as a working royal, assuming that is the route she goes down.
Eventually, when William becomes king, the duchy will pass to George, while Charlotte will be funded via a different portfolio, the Duchess of Lancaster, which funds the reigning monarch.
The TikTok video began with a clip of Charlotte meeting well-wishers at Sandringham, the royal family’s Norfolk estate, on Christmas Day in 2024, wearing a tartan coat.
Another clip showed William taking Charlotte to watch the England Lionesses soccer team play Spain in the UEFA Women’s EURO 2025 Final in Switzerland on July 27, 2025.
Next came Charlotte’s attendance at Wimbledon Tennis Championships in 2025, when she wore a bespoke dress by Sarah Burton, along with some Ray Ban sunglasses and, at one point, a stylish handheld fan.
What People Are Saying
The content creator wrote in the comments, “hunny she’s a social media icon,” while another fan wrote: “The aura Charlotte has, but she doesn’t know.”
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