Mark your calendar, set your alarms and get your credit card ready!
Ulta Beauty, the nation’s largest specialty beauty retailer, is bringing its popular beauty convention, “Ulta Beauty World,” to Central Florida in April 2026.
Here’s how Ulta Beauty fans from Florida and beyond can attend the 2026 Ulta makeup convention.
What is Ulta Beauty World?
The Ulta Beauty World convention plans to offer exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more.
Ulta Beauty World 2026 Orlando tickets price, how to buy
Ulta Beauty, the nation’s largest specialty beauty retailer, is bringing its popular beauty convention, “Ulta Beauty World,” to Central Florida in April 2026.
Last year’s inaugural convention was held in San Antonio, Texas. Attendees during this year’s event will receive “curated swag bags filled with must-have products from top beauty and wellness brands.” In a recent Instagram post, they stated that these bags are valued at approximately $2,000.
This year in Orlando, Ulta officials also announced that they are offering master classes the day before the convention.
Where will the next Ulta Beauty World makeup convention be held in 2026?
Ulta Beauty World makeup convention will be at the Orange County Convention Center in Orlando, Florida, on April 16, 2026.
The Orange County Convention Center has three buildings on International Drive and Universal Boulevard:
- North Building: 9400 Universal Blvd.
- South Building: 9899 International Drive
- West Building: 9800 International Drive
When do tickets go on sale for Ulta Beauty World 2026?
Ulta announced on Jan. 12 that tickets to the Ulta Beauty World makeup convention will go on sale at approximately 10 a.m. EST on Jan. 21. Tickets will sell out quickly once they are released.
How do I buy tickets for Ulta Beauty World 2026?
You can purchase tickets on Ulta’s website.
A government-issued ID is required for event access and must match the first and last name on the ticket confirmation. Your ID and the name on your ticket must match to enter Ulta Beauty World.
How much are tickets to Ulta Beauty World 2026 makeup convention in Orlando, Florida?
Ticket prices for the 2026 Ulta Beauty World are $160, plus a $5 processing fee.
How much are tickets to Ulta Beauty World 2026 master classes?
Ulta also announced that it will host a masterclass on April 15, featuring an exclusive, hands-on learning session led by top industry experts and brand founders. It will cost $75 plus a processing fee and has a limited number of tickets.
For those who want to attend both, the combined price is $199 plus the processing fee.
What items are allowed into the Orange County Convention Center in Orlando, Florida?
Videos of last year’s event went viral for attendees pulling huge suitcases of free makeup and hair products, but will that be the case for this year’s convention in Orlando, Florida?
On its website, it states that the only rolling bag permitted on the expo floor is our Ulta Beauty roller bag, which will be available for sale at registration for $50.
All other bags are acceptable, provided they do not have wheels.
How big is the Orange County Convention Center in Orlando, Florida?
Enough for all your favorite beauty brands! Its website says it is 7 million square feet.
I’m traveling from outside Florida. How far away is the convention center from the Orlando airport?
For those traveling from out of state or flying from much farther parts of Florida, the Orange County Convention Center is about 12 miles from Orlando International Airport.
Samantha Neely is a trending reporter for the USA TODAY NETWORK-Florida, covering pop culture, theme parks, breaking news and more. You can get all of Florida’s best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY, at https://floridatoday.com/newsletters.
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