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As HBO Max completes its rollout in Europe, the streaming service’s head honchos seem undeterred by the contentious sale of parent company Warner Bros. Discovery in the U.S.

Instead, they are focused on getting the message to customers in eight new countries, including Germany and Italy, that the quality of their content is unbeatable.

“This is one of the most exciting times in the four years plus that we’ve been trying to slowly roll out HBO Max,” said Jb Perrette, its CEO and president of global streaming and games, speaking to Variety at the Rome HBO Max launch. He noted that they have “the strongest slate in the history of HBO and HBO Max in 2026 and building into 2027.”

Regarding the potential impact of the sale, Casey Bloys — chairman and CEO of HBO and Max content — said: “It’s just one of those things where the reality is…

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