It’s official: A new Harry Styles album is on the way. The “Adore You” singer has unveiled the artwork and release date for his forthcoming studio album, Kiss All the Time. Disco, Occasionally.
“Kiss All The Time. Disco, Occasionally. March 6th.” reads Styles’s caption. The collage-like album artwork features a dimly lit landscape photo with a disco ball shining in the sky. A photo of Styles in sunglasses, while wearing a knit shirt with the album’s title on it, is seen in the bottom left corner. Kiss All the Time. Disco, Occasionally. is written in the top right corner in pink and blue.
Kiss All the Time. Disco, Occasionally. will feature 12 songs and is executive produced by Kid Harpoon, a frequent collaborator of Styles’s.
Styles’s nonchalant album announcement sent shockwaves through a fandom that had been anticipating some new material from the singer. He’s been teasing as much, anyway. News of the Grammy winner’s fourth studio album comes days after a cryptic website emerged, a series of posters were spotted around the world and a mysterious voice note was sent.
Fans noticed that a website, webelongtogether.co, featuring a video clip of a packed crowd, went live on Monday. The video itself doesn’t explicitly feature the Grammy-winning singer, but fans were immediately convinced that this clip was taken from his “Forever, Forever” music video, released on Dec. 27. At the end of the 8.5-minute video, the phrase, “WE BELONG TOGETHER,” is seen across the screen. At the same time, digital billboards and posters featuring the same image of the crowd were popping up in major cities, according to fans on social media.
That the website is copyrighted to Sony Music Entertainment, which owns Columbia Records, the label to which Styles is signed, bolstered theories that the former One Directioner was up to something.
When fans click the video clip of the crowd, they’re redirected to a link where they can sign up for updates from Styles’s official fan account, HSHQ. The messages, “We belong together,” followed by “HAVE A NICE DAY.” are sent after sign-up is complete.
The final, cryptic clue from Styles came on Wednesday, in the form of a six-second audio clip. Fans who signed up for updates on webelongtogether.co received a mysterious text message containing an audio file. In the clip, Styles can be heard singing the line, “We belong together.”
Styles, who’s rumored to be doing another Madison Square Garden residency this year, released his last album, Harry’s House, in 2022. The synth-pop project, featuring singles “As It Was” and “Music for a Sushi Restaurant,” received widespread critical acclaim. As well as being counted among Rolling Stone’s 500 Greatest Albums of All Time, Harry’s House won big at the 65th annual Grammy Awards, taking home the awards for Best Pop Vocal Album, Best Album, Non-Classical, and the most coveted honor of the night, Album of the Year.
While he has turned his attention to acting in recent years, having starred in the films Don’t Worry Darling and The Policeman, it seems Styles is ready to reclaim his pop superstar status.
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