Bella Hadid has released a new collection of cozy loungewear, and it comes with the coolest design feature.
Today, the model and fragrance founder unveiled the Orebella x Mayfair Group collaboration—a line of zip-up hoodies, sweatpants, tops, and accessories dedicated to reminding wearers of their inner power. And for the campaign, Hadid modeled some of the uplifting pieces herself (the red “Aura Donor” trucker hat and “Divine Timing” off-the-shoulder long sleeve appeared to be some of her personal favorites). What more could a launch need?
In a multi-swipe post, she shared an up-close look at the products, examples of how she styled the collection (with jeans, cowboy boots, and a Carhartt jacket, of course), and a bit of the behind-the-scenes magic that led to a collaboration the team “dreamed into existence.”
From the motivational messages and the angel-wing prints to the tote bag’s little pocket designed especially for your travel Orebella bottle, every last detail was fashioned with the utmost care. But it was the little patch on the clothing that proved most fascinating, allowing you to spray your scent directly onto the pieces, incorporating the fragrance into every part of your life.
“I’m so excited to be partnering with Mayfair this month,” Hadid wrote in a letter included in the post. “We wanted to begin the year with a reminder of the power that exists within you. This campaign is a gentle return to self—an invitation to follow intuition over resolution, trust your timing, and reconnect with the magic that’s always been yours.”
“Never forget: you are not lost,” she continued. “You are just on the way back to yourself.”
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.harpersbazaar.com ’
