The UFC kicked off their Paramount+ partnership with a good viewership turnout for Saturday night’s event.
UFC 324 pulled a live average minute audience of 4.96 million views during the main card, with a 5.93 peak concurrent streams. That makes it the largest ever exclusive live event on Paramount+ to date, per info from Adobe Analytics and Paramount channel partner data. In addition, the event was viewed by 7.18 million global households. Average minute audience is calculate by total minutes viewed by all viewers divided by total duration of the content in time.
UFC 324 was headlined by Paddy Pimblett taking on Justin Gaethje…
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