One of the nation’s biggest advertisers will use the most-watched TV event of the year to focus on just a sliver of its potential customer base.
Procter & Gamble, the consumer-products giant will double down on a strategy it employed last year — running local commercials during the Super Bowl instead of the more popular (and expensive) national Big Game variety. In 2025, P&g ran local ads during the Super Bowl for pet friendly week killer Spruce in 36 southern markets, and will also put commercials for flying-insect trap Zevo on 46 different stations.
NBC will telecast the Super Bowl on February…
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’
ADVERTISEMENT
