The campaign, titled Generational Greatness, premieres Sunday with a brand anthem airing during the Grammy broadcast. The effort puts a contemporary spin on a 1991 Jordan Brand commercial that starred Michael Jordan and filmmaker Spike Lee, with the late Little Richard appearing in the role of a genie granting Lee’s wishes.
In the updated version, Nash plays the genie, while Taylor appears as part of a cast that blends athletes and entertainers. The spot follows a woman attempting to decide which wish she wants granted, with appearances from several WNBA players woven into that storyline.
Those athletes include Collier, a Minnesota Lynx forward and one of the league’s most decorated players, as well as Rhyne Howard of the Atlanta Dream,…
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