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Everything tastes better on a Ritz, so one famous marketing slogan goes, but how about the Super Bowl?

Executives behind the nearly century-old Mondelez International snack cracker believe the answer is “Yes.”

On Sunday, February 8, a new Ritz Super Bowl commercial will run in the third quarter that features actors Jon Hamm, Bowen Yang and Scarlett Johansson, all trying to find their way on Ritz Island, where the humor can be salty. The concept emulates the cracker’s 2025 Super Bowl effort, which featured Aubrey Plaza, Michael Shannon and Bad Bunny trading zingers at a ‘Salty Club.”

“This is about modernizing the brand,…

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