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From Bieber to Sweeney, Celebrities Suddenly Want You to Buy Their Underwear

Story Center by Story Center
February 4, 2026
Reading Time: 1 min read
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From Bieber to Sweeney, Celebrities Suddenly Want You to Buy Their Underwear

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When Justin Bieber moodily slouched into the spotlight at Sunday’s Grammy Awards, strumming his low-fi version of “Yukon,” all eyes were on his … shimmering baggy boxers.

Swag indeed, the singer had re-emerged into the public eye practically nude aside from a guitar and some new product for sale — his Skylrk-brand accessory line. Bieber launched the company in July and it features a rather sparse selection of items, such as socks, sandals, sunglasses and, yes, boxers — which sold out overnight.

The skivvies-slinging came on the heels of Sydney Sweeney announcing last week she was launching a lingerie line called Syrn (pronounced “siren”).

The Housemaid star introduced the company with a viral stunt — hanging bras from the Hollywood sign. It was a technically illegal act and the backers of her new brand can only pray to the publicity gods that somebody would be foolish enough to charge her for trespassing.

Sweeney…

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.imdb.com ’

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