Per Luminate, Netflix’s Michelle Obama documentary Becoming saw a substantial rise in U.S. viewership over the weekend. The feature, which was released in May 2020, jumped 13,300% in total minutes viewed versus the weekend prior, putting up 47.5 million viewing minutes from January 30-February 1.
That’s compared to 354,000 total minutes watched from January 23-25, the measurement company says.
For context, that’s just over 480,000 total streaming views (defined as time spent viewing divided by runtime) last weekend. Compared to some of the monster numbers that Netflix puts up for its titles, it’s a drop in the bucket. However, it’s an incredibly significant boost from the hundreds or, on a few random days, few thousand views Becoming saw on any other day in January.
Interestingly, the jump seems to have began right…
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