The 2026 Milano Cortina Winter Olympic Games kicked off to a solid ratings start with its opening ceremony reaching 21.4 million viewers, a 34% uptick from the 2022 Beijing Winter Olympics.
The opening ceremony, which kicked off at 11 a.m. Pt/2 p.m. Et, brought in the viewers across NBC and Peacock, according to live-plus-same-day Nielsen data and NBCUniversal internal viewing figures.
As expected, the ceremony, which was expected to last three hours but stretched closer to three hours and 40 minutes, saw a notable uptick in viewership when compared to the opener for the 2022 Winter Games in Beijing, which began at 6:30 a.m. Et and aired again during primetime.
Beijing’s opening ceremony…
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’
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