The innovative startup aims to connect brands with creators, producers, broadcasters, streamers and other content platforms to jointly develop premium content and ownable IP.
Ipx – which is being touted as the world’s first global marketplace for branded entertainment – is launching with backing from prominent international branded industry figures such as Toby Hack, a former top exec at advertising and marketing conglomerate Omnicom’s Phd Worldwide, and media entrepreneur Juliette Otterburn-Hall, founder and managing partner of the U.K.’s consulting firm Value Squared.
Damianakis is a former commercial content director at Australia’s Boomtown Pictures and chief growth officer at innovative advertising company The Saudi Agency Network of which Fergusson is CEO and founder. Fergusson previously founded U.K.-based video agency Nemorin Film & Video…
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