Ticketek Entertainment Group has tapped Brad Turcotte as Senior Vice President of Country at TEG Live.
Based at the company’s new Nashville office, Turcotte will lead TEG Live’s Country strategy across North America, working closely with the teams in Australia and New Zealand.
Turcotte most recently served as an Artist Manager at Vector Management in Nashville, representing a select roster of country and entertainment talent. He previously held senior leadership roles at Universal Music Group Nashville and Big Machine Label Group, leading international strategy and global campaigns for artists including Carrie Underwood, Chris Stapleton, Luke Bryan and Keith Urban. He also oversaw international efforts for Taylor Swift’s multi-platinum albums 1989, Red and Speak Now, and began his career as a label founder and executive.
Turcotte will lead TEG Live’s Country division alongside Alex Kelsey, Head of Touring, Country Music and Clay Doughty, Head of Strategy, Country Music. The team will be supported by Vanessa Picken, Global Director, Music Strategy.
“I’ve always considered myself a global ambassador for country music, working to build bridges between Nashville and audiences around the world,” shares Turcotte. “I’m incredibly excited to now focus my efforts on delivering country music to fans across the Asia-Pacific region – especially Australia, a dynamic but historically underserved international market. I’m grateful to join Tim and his team, and we plan to be bold and aggressive in expanding the reach and impact of this genre we love.”
“Brad’s appointment is a major milestone for TEG Live,” adds Tim McGregor, Global Head of Touring at TEG. “Nashville sits at the centre of the global Country music ecosystem, and by deepening our presence in Nashville, we’re strengthening the bridge between North America and our home markets. This creates more opportunities for artists to tour, for fans to connect, and for new talent to emerge.”
Lauryn Sink is a staff writer at MusicRow Magazine. Hailing from Lexington, North Carolina, Lauryn is a 2025 graduate of the Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill.
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‘ Some details of this article were extracted from the following source musicrow.com ’
