‘Squid Game,’ ‘When Life Gives You Tangerines’ Help Korean Content Surge as Netflix Non-English Originals Hit Record High, New Research Finds

For the first time, non-English-language titles account for the majority of Netflix’s original TV season releases, with Korean-language content emerging as the platform’s fastest-growing category, according to new research from Ampere Analysis.

The firm’s findings show that 52% of Netflix’s original TV season releases in 2025 were non-English-language — crossing the majority threshold for the first time and up from 49% in 2024. The figure represents the highest yearly share on record. On the film side, the shift is less pronounced, with non-English titles accounting for 44% of movie releases.

Korean-language originals saw the most significant year-on-year jump, rising from 12% of non-English…