For the first time, non-English-language titles account for the majority of Netflix’s original TV season releases, with Korean-language content emerging as the platform’s fastest-growing category, according to new research from Ampere Analysis.
The firm’s findings show that 52% of Netflix’s original TV season releases in 2025 were non-English-language — crossing the majority threshold for the first time and up from 49% in 2024. The figure represents the highest yearly share on record. On the film side, the shift is less pronounced, with non-English titles accounting for 44% of movie releases.
Korean-language originals saw the most significant year-on-year jump, rising from 12% of non-English…
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