TV viewing hit at 12-month high in January, a 3.7% increase over the previous month, fueled by sports, returning broadcast dramas, a 9% increase in cable viewership and cold winter temperatures that kept audiences indoors, according to Nielsen.
Streaming climbed to a 47% share for January, with time spent up 2.7% month-over-month. YouTube continued to lead the pack with a 12.5% share. Netflix reported its best monthly performance to date with an 8.8% share of TV, up 1% over December. The streamer owned the top streaming program for a second consecutive month, as “Stranger Things” tallied 15.4 billion viewing minutes in January.
Disney finished in third with Disney+, Hulu and ESPN+ reporting an aggregate share of 4.9%, while Prime…
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’
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