The Walt Disney Company delivered its best performance in the television marketplace in more than a year, according to Nielsen’s January 2026 Media Distributor Gauge. Disney finished the month with an 11.9% share of total television viewing, marking the largest month-over-month gain among major media distributors, moving up 1.2 share points.
YouTube still held the lead at 12.5%. Disney closed the gap, ending at only .6 percentage points behind YouTube.
The Media Distributor Gauge, part of Nielsen’s monthly viewership tracking, aggregates total television consumption across broadcast, cable, and streaming platforms. Then they present the data to show how media companies stack up in overall viewing share. In January, total TV viewing also reached a 12-month high,…
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